Products from Jeju’s SamDaSoo and Hallasu bottled water companies are set to make their debut in the international market, carrying with them a mark of 'National Excellence.'
The Ministry of Environment re-selected Jeju’s SamDaSoo and Hallasu bottled waters as products of excellence at a “National Brand of Excellence Certification ceremony.”
Putting a logo for national excellence on the bottled water is a support measure instituted at the national level. It is hoped having the water branded as such will help solve the problem of having domestic water exports that are relatively low priced when compared to their imported competition.
The Ministry of Environment plans to raise export prices through this national brand development project. In addition, products excelling in reliability will also be announced.
In order to boost export revenue, Jeju Province’s Development Center will place the logo for national excellence on all of Jeju’s SamDaSoo and Hallasu bottled water products before sending them into the international market.